About ACE | Company Overview
Company Overview

About ACE
Established in 1995 as a subsidiary company of PT. Kawan Lama Sejahtera, #1 commercial and industrial supplies company in Indonesia, PT. ACE Hardware Indonesia, Tbk. is the master franchise/license holder of ACE Hardware brand in the country, appointed by ACE Hardware Corporation, USA.

The first ACE Hardware Indonesia store opened in Supermal Karawaci, Tangerang, in the same year, followed by a series of rapidly growing stores. This development is fully supported by our modern integrated distribution system and professional well-trained staffs whose skills & knowledge are always improved through various trainings, seminars, and more.

Presently, ACE is the leading and the most complete home improvement & lifestyle company with 120 stores in major cities in Indonesia, with its biggest store, also the largest ACE store in the world, located in Alam Sutera, Serpong – Tangerang. ACE Alam Sutera is the Flagship of ACE Indonesia Store, built upon the area of 15.000 meter square, providing more than 75.000 types of quality items - categorized into several departments. The idea of providing various products under one roof makes ACE the destination of choice for complete home & lifestyle solutions.

Our commitment to deliver maximum customer satisfaction is proven with the grant of Quality Management System ISO 9001-2000 certificate, making ACE the first certified hardware store in Indonesia. In 2011 we also obtained SERVICE QUALITY GOLDEN AWARD 2011 in the category of Modern Home Builder & Retailer, from SERVICE EXCELLENCE Magazine (Marketing Magazine Group) & Carre – Center for Customer Satisfaction & Loyalty (Carre – CCSL).

ACE is striving to be the Pioneer of "Do-It-Yourself" concept, which means, we provide not just products, but also required knowledge on how to install, use, and maintain them properly. However, for certain technical products that need advanced expertises, our staffs are always ready to give customers a hand. Our hope is, with the assistance of ACE, everyone can be an expert.

While the concept of “The Helpful Place” becomes the answer of public's needs referring their daily life. Besides complete product collections, we always innovate our best services, from presales to aftersales, result like Free Delivery Service, Free Installation, 14 Days Return Policy, Price Guarantee, and more. ACE offers beyond a traditional buy-and-sell transaction, but more than that, a rewarding shopping experience.

ACE Hardware Indonesia's commitment to provide convenience and satisfaction to its valued customers is now supported by online shopping. Now, ACE Hardware Indonesia provides convenient online shopping through ruparupa.com (a subsidiary of PT Kawan Lama Sejahtera). Visit ruparupa.com to browse and shop ACE Hardware products anytime and anywhere.